As we enter 2021, marketing practitioners hope for the ability to forecast the year ahead and find some much-needed stability. In 2020, much of the industry has been on the defensive, fighting not to grow their business but simply to hang on. That said, a few sectors developed new footholds that provide glimpses into how 2021 will shape up. Ranging from new ecommerce trends to fresh takes in mobile app marketplaces and the apps themselves, marketers have the opportunity to prepare for new realities and find areas for growth.
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